Why Leading Brands Turn to Forbes Consulting to Optimize the Shopper Experience
Forbes Shopper Insights Research
When a leading apparel retailer sought to increase sales by optimizing the experience for their shoppers, they turned to the Forbes Consulting Group for help. We identified high-value shopper segments, established their shopping preferences and determined specific enhancements to the in-store shopping experience that drive sales. Insights influenced strategic decisions about store location, redesigning store layout and décor and developing an optimal merchandise mix.
How Your Company Will Benefit
We establish the functional and emotional influences shaping shopper attitudes and behavior throughout the purchase cycle by utilizing a range of potential techniques.
- Forbes 360 degree Shopper Immersion Qualitative – Talking to and observing shoppers at home (pre-purchase), in the store (during purchase) and after a shopping experience (post purchase)
- Techniques to elicit more emotional perceptions and get to the shopping moment - including deprivation homework exercises, friendship groups among peers to increase rapport and “keep it real” and shelf sets and video self ethnographies.
- Virtual shopping environments
- Experimental designs, choice-based modeling, and other multivariate techniques to identify and quantify the importance of critical components of the shopper experience
