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Qualitative Insights Consortium (QIC)

The Foundation for Unparalleled Science

Learn more about the qualitative research consultants
on the Forbes Team
Our commitment to delivering deeper market insight means that almost every research initiative begins with a serious qualitative exploration and discovery process. This consistently leads us to uncover new aspects in the psychology of your consumers, and to surface new hypotheses about your markets. Quantitative research built on this foundation goes far beyond analysis as usual.

Deeper qualitative insight requires the services of sophisticated, clinically trained research consultants. A team of partners at Forbes form the core of the qualitative expertise we need to insure that we deliver on our promise of depth. Forbes' qualitative engagements also draw upon expertise from a worldwide consortium of senior consultants who are at the very top of their profession.

We assembled the consortium via an exhaustive recruitment effort – approaching only candidates who were preferred moderators of discerning clients at the world's leading companies. Each candidate has passed Forbes' rigorous screening and evaluation process, and participated in multiple training sessions aimed at insuring that a broad range of the very best clinical practices are used by all consultants. The result is a qualitative resource of unmatched clinical sophistication and vast experience.