Our Clients

We know our clients, and they know us – and for this reason
many of our client relationships go back many years. The client experience is different at Forbes, as is evidenced by our strong
ties to industry leaders in many fields.

Pharmaceuticals

Our work with complicated scientific concepts for our pharmaceuticals clients is perhaps the most striking demonstration of how quickly and thoroughly FCG professional master and leverage complicated concepts and knowledge spaces in our work. Whether it's a study that requires detailed information about diagnostic hematology, or a project focusing on the sociology of doctor's visits in diverse developing countries, FCG quickly masters complex background material, and proceeds to deliver breakthrough strategic learning. Pharmaceutical clients who know the Forbes experience include:

AstraZeneca
Bristol-Myers Squibb
GlaxoSmithKline
Johnson & Johnson
Janssen Pharmaceuticals, Inc.
Mead Johnson
Pfizer, Inc.
Sanofi-aventis
Merck


Consumer Packaged Goods  

Our commitment to continuous innovation makes us a preferred supplier to consumer package goods companies who have "seen and done it all" and continue to search for ways to gain advantage through superior consumer insights. When a sophisticated marketing organization like Frito Lay gathers research innovators and opinion leaders to help them see the future, Forbes is at the podium. Forbes clients in the package goods world include:

The Clorox Company
Coors Brewing Company
Del Monte Foods
Frito-Lay, Inc.
Pharmavite LLC
PepsiCo, Inc.
S.C. Johnson & Son, Inc.
Welch's
Wendy's International Inc.


Financial Services  

Our Relentless pursuit of advantage for our clients has helped us lead our financial services clients to new levels of business achievement. Uncovering evidence for an entire new banking product line for Hispanic consumers; developing a totally new approach to customer segmentation. Financial Service partners with FCG include:

Advent International
Bank of America Corporation
Charles Schwab & Co.
Citigroup Inc.
Coldwell Banker Commercial NRT
Credit Suisse Group
Fidelity Investments
General Electric Company
Janus International Holding LLC
MasterCard International Incorporated
Merrill Lynch & Co., Inc.
Nasdaq Stock Market

Aetna, Inc.
America's Health Insurance Plans
Bankers Life and Casualty Company
Genworth Financial, Inc.
The Hartford Financial Services Groups, Inc.
John Hancock/ManuLife Financial
Liberty Mutual Insurance Company
Long Term Care Partners LLC
Metropolitan Life Insurance Company
Mutual of Omaha Insurance Company
Progressive Casualty Insurance Company
Prudential Financial, Inc.


Advertising Agencies  

The absolute most demanding clients are those who business is itself dependent upon understanding the psychology of the consumer better than the competition. Our stature as a provider to leading agencies is testament FCG standards for sophisticated insight.

BBDO Worldwide, Inc.
Deutsch, Inc.
FCB Worldwide, LLC
Hill Holliday
Leo Burnett Company
Lopez-Negrete Communications
McCann Worldgroup
Saatchi & Saatchi Worldwide