Presenting Forbes . . .
FORBES PRESENTS CUTTING-EDGE SEGMENT MIGRATION TECHNIQUES AT PMRG INSTITUTE
On October 21st, Dr. Jeremy Pincus and Amit Ghosh presented “A Dynamic Approach to Segmentation” to a packed room at the PMRG Institute conference in Philadelphia. They presented five different methods of predicting patterns of segment-to-segment migration over time in response to three types of changes: changing societal norms (e.g., preference for natural remedies), within-person development/maturation (e.g., disease stages, lifestages) and changing market conditions (e.g., product launches, formulary status, economic factors).
9TH ANNUAL INTERCOMPANY
LTCI CONFERENCE
Grand Sierra Resort, Reno, NV
March 29-April 1, 2009
“The Pension Protection Act: Impact on Product and Marketing”
The Pension Protection Act of 2006 makes dramatic changes to the benefits provisions of the Internal Revenue Code and ERISA. Now that annuity distributions and life insurance cash values can be used tax-free to pay LTCi premiums, will this lead to a new generation of product development? Dr. Jeremy Pincus will present his perspective on key consumer segments for marketing these products and the distribution channels for selling them.
DR. JEREMY PINCUS NAMED TO 2009 POWER LIST BY SENIOR MARKET ADVISOR MAGAZINE
Senior Market Advisor’s editorial board has named Dr. Jeremy Pincus to the magazine’s annual “Power List” for his influence on the long-term care insurance market. As one of only 5 individuals given this honor, the list acknowledges Pincus’ role in improving marketing and promoting planning behavior: His segmentation of the consumer market and related messaging strategies are used by seven of the top insurance companies in the market.