The Power of Natural Creativity
Wellspring® New Product Innovation
At Forbes, we have revolutionized the process of business ideation with our Wellspring® Innovation process, which moves well beyond the traditional "brainstorming/ideation" models that dominate this activity. Science has long recognized that creative thinking is a unique and natural human talent. Forbes recognizes that our clients' creativity will be at its peak when we design processes that allow creativity to function as it naturally would. This means avoiding time limited sessions of concentrated "group think" as the mainstay of the process. It means providing stimulating experiences, allowing time for reflection, incorporating informal group sessions that "strike when the iron is hot."
Our creative thinking process is married to a comprehensive concept development system that moves new ideas systematically from inspiration to value proposition, and ultimately to testable concept. This strategically phased system is designed to avoid the risks of good ideas falling prey to unsystematic concept development which obscures the core of an insight and results in poor concept scores.
How Your Company Will Benefit
With Wellspring® Innovation your company will get:
- A list of new product ideas that represent the full realization of a team's creative thinking ability.
- A set of testable concepts that will yield results in line with
real opportunities.