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Building an Innovation Culture at your company

Science has long recognized that creative thinking is a unique and natural human talent. Forbes recognizes that our clients' creativity will be at its peak when we design processes that allow creativity to function as it naturally would. This means avoiding time limited sessions of concentrated "group think" as the mainstay of the process. It means providing stimulating experiences, allowing time for reflection, incorporating informal group sessions that "strike when the iron is hot."

At Forbes, we have revolutionized the process of business ideation with our Wellspring® Innovation Culture model. Wellspring moves well beyond the traditional "brainstorming/ideation" models that dominate this activity.

Our creative thinking process is married to a comprehensive concept development system that moves new ideas systematically from inspiration to value proposition, and ultimately to testable concept. This strategically phased system is designed to avoid the risks of good ideas falling prey to unsystematic concept development which obscures the core of an insight and results in poor concept scores.

The Creativity Process

Foster a Creative World View 24/7:
  • Transform the Creative Process into an ongoing corporate priority
  • Exercise of creative thinking muscles daily
Get beyond Talk – Think with Your Feelings:
  • Work in images and metaphors and symbols
  • Explore Emotional experiences and motivations
Be Guided by Passion:
  • Allowing streams of thinking to follow passion -- and not always logic -- can release the unconscious to become a guide -- and results may surprise.
Let it Take Time:
  • Continuously provide a team with “food for thought”
  • Systematically gather everything that results – thoughts, feelings, hunches, itches – jewels can emerge from the crumbs.

How Your Company Will Benefit

With Wellspring® Innovation your company will get: