About MindSight® & Why Emotions Matter
The Importance of Emotion
- Which product concepts get consumers most excited?
- Which advertisements motivate consumers to take action?
- How do products create fulfilling emotional experiences for consumers?
Researchers have long understood that consumers' emotions are an important focus for business learning. But traditional research techniques - even projective techniques - can't really help you learn about emotions - because they all require respondents to answer questions by talking and the emotional brain can't talk.
EMOTIONS ARE CRITICAL TO EFFECTIVE MARKETING