Mindsight® Technologies
MindSight® is a breakthrough motivational theory.
The first truly systematic model of motives, The Forbes Matrix of 9 fundamental motives is built on the foundation of 100 years of academic research, and has been refined through 30 years of Forbes researching everyday behavior and its underlying motivations.
MindSight® uses a breakthough technology.
MindSight® is a new way to gather data directly from the emotional brain without conscious "editing," The MindSight® technique uses a validated library of images tied to the motives in the theory, and a rapid-exposure / rapid-response technique.
Using MindSight®
This new tool can be used in qualitative or quantitative research studies and will allow researchers to provide a direct bridge between motivational insight and consumer motivation. Some sample applications include exploratory research, concept/advertising testing, brand equity analysis and segmentation research.
