The Global Market is Our Home Court

International Capabilities

Business today is a global enterprise, and our clients use research to inform decision making around the world. Global research, however, is not easy.

Challenges confronted in one region of the world are often not the same as they are in others. Forbes has the experience and capability to understand and overcome these challenges anywhere they arise.

We conduct qualitative and quantitative research around the world for leading brands in Europe, Japan and less developed regions such as Russia and China (among others).

We deliver the highest-quality service

Moderators who live in the target countries

• Native speakers fully immersed in the culture and nuances of the country

Consulting around study design

• A knowledge of sampling challenges and implications relating to the use of online, in-person or telephone data collection in different parts of the world
• An understanding of how language can influence results – including transcreation to ensure the essence of the meaning of words translates
• An appreciation of cultural issues relating to response style and its impact on study design, including questionnaire development
• While our consultants span the entire globe, we also have dedicated practice managers on the ground in five key areas – South America, Northern Europe, Southern Europe, India and Southeast Asia.

Onsite supervision

• When appropriate, our U.S.-based moderators travel to target countries to view the research live, interact with in-country moderators and supervise the research to ensure a seamless integration of a global project.