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Tag Archives: presentation
Dr. David Forbes Presents at PMRG
On October 18, 2011 at the PMRG Institute David Forbes, Ph.D., presented “Accessing the Emotional Brain: Non-Verbal Motivational Mapping.” In a well-attended session, Dr. Forbes discussed MindSight®, Forbes Consulting’s revolutionary technique for accessing and explaining authentic respondent emotions in qualitative or quantitative research. The talk included a case study showing MindSight® in action in a physician research study where MindSight® uncovered important emotional areas that traditional research techniques – including projective techniques – had not. MindSight® then helped identify the positioning statement that best spoke to these dominant emotions. The session concluded with a live interactive demo involving members of the audience utilizing MindSight® , allowing audience members to witness the technique in action.
It was an honor to be part of the PMRG Conference and we look forward to working with the organization in the future.
Dr. Forbes discussing the MindSight Discovery Window.
Detail of The MindSight Discovery Window.
Presenting Forbes
The SCAN Foundation Grant
Forbes Consulting has been awarded a grant from The SCAN Foundation to write three Technical Assistance Briefs on Employer and Self-Employed Markets for Long-Term Care Insurance. The SCAN Foundation is dedicated to creating a society in which seniors receive medical treatment and human services that are integrated in the setting most appropriate to their needs. Please visit The SCAN Foundation’s website for more details.
PMRG Presentation
David Forbes, PhD, has been selected to present “Non-Verbal Motivational Mapping: Emotive Drivers Research across Language Barriers” at the PMRG Institute, October 16-18, 2011 in Jersey City. More details to come.
Upcoming Presentation at October PMRG Institute
Dr. Jeremy Pincus will present “Thinking Globally While Acting Locally: Increasing the ROI for Your Next Global Research Initiative” at the 2010 October PMRG Institute Conference in Boston. This session will address some of the persistent challenges and best practices for managing multi-country and multi-market research, with emphasis on segmentation.
