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Tag Archives: PMRG Conference 2011
Dr. David Forbes Presents at PMRG
On October 18, 2011 at the PMRG Institute David Forbes, Ph.D., presented “Accessing the Emotional Brain: Non-Verbal Motivational Mapping.” In a well-attended session, Dr. Forbes discussed MindSight®, Forbes Consulting’s revolutionary technique for accessing and explaining authentic respondent emotions in qualitative or quantitative research. The talk included a case study showing MindSight® in action in a physician research study where MindSight® uncovered important emotional areas that traditional research techniques – including projective techniques – had not. MindSight® then helped identify the positioning statement that best spoke to these dominant emotions. The session concluded with a live interactive demo involving members of the audience utilizing MindSight® , allowing audience members to witness the technique in action.
It was an honor to be part of the PMRG Conference and we look forward to working with the organization in the future.
Dr. Forbes discussing the MindSight Discovery Window.
Detail of The MindSight Discovery Window.
Dr. Jeremy Pincus Named Recipient of PMRG’s Prestigious “Marketing Researcher of the Year” Award
We are proud to share that company Principal Dr. Jeremy Pincus was honored with the coveted “Marketing Researcher of the Year” Award by the Pharmaceutical Marketing Research Group (PMRG) at the institute’s Fifth Annual Meeting being held this week in Jersey City, New Jersey. Pincus was presented with the award during the Awards’ Ceremony and Dinner Monday evening. Recipients must demonstrate leadership, business impact, research innovation and commitment to healthcare market research to be considered for the award. Congratulations!
Dr. Jeremy Pincus receiving award from PMRG President, Colleen Foley
