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Category Archives: Presenting Forbes
Live Podcast: The Importance of Emotion in Evaluating Product Promotion: Insight Into Physicians Minds
Ever wonder how to measure physicians’ emotions? Our very own Jeremy Pincus will be on a Pharma Marketing Talk™ live podcast on Wednesday, March 7, 2012 * 2:00 PM to explain how. We hope you’ll join in.
The Importance of Emotion in Evaluating Product Promotion: Insight Into Physicians Minds
A conversation with Dr. Jeremy Pincus, Principal and Quantitative Team Leader, Forbes Consulting, about the importance of measuring physicians’ emotions when evaluating product promotions. We talk about his company’s proprietary MindSight Emotional Assessment, which is a new way to gather data directly from the emotional brain by “talking in pictures.”
Airs LIVE on (Eastern US). Click here for more information and instructions for listening LIVE or to the audio podcast archive.
Dr. David Forbes Presents at PMRG
On October 18, 2011 at the PMRG Institute David Forbes, Ph.D., presented “Accessing the Emotional Brain: Non-Verbal Motivational Mapping.” In a well-attended session, Dr. Forbes discussed MindSight®, Forbes Consulting’s revolutionary technique for accessing and explaining authentic respondent emotions in qualitative or quantitative research. The talk included a case study showing MindSight® in action in a physician research study where MindSight® uncovered important emotional areas that traditional research techniques – including projective techniques – had not. MindSight® then helped identify the positioning statement that best spoke to these dominant emotions. The session concluded with a live interactive demo involving members of the audience utilizing MindSight® , allowing audience members to witness the technique in action.
It was an honor to be part of the PMRG Conference and we look forward to working with the organization in the future.
Dr. Forbes discussing the MindSight Discovery Window.
Detail of The MindSight Discovery Window.
Dr. Jeremy Pincus Named Recipient of PMRG’s Prestigious “Marketing Researcher of the Year” Award
We are proud to share that company Principal Dr. Jeremy Pincus was honored with the coveted “Marketing Researcher of the Year” Award by the Pharmaceutical Marketing Research Group (PMRG) at the institute’s Fifth Annual Meeting being held this week in Jersey City, New Jersey. Pincus was presented with the award during the Awards’ Ceremony and Dinner Monday evening. Recipients must demonstrate leadership, business impact, research innovation and commitment to healthcare market research to be considered for the award. Congratulations!
Dr. Jeremy Pincus receiving award from PMRG President, Colleen Foley
PMRG Award 2011
Jeremy Pincus, Principal and Quantitative Team Leader, was just announced as PMRG’s Marketing Researcher of the Year. His hard work throughout the industry has lead to this high honor, and we’re excited to share the news. Congratulations!
Presenting Forbes
The SCAN Foundation Grant
Forbes Consulting has been awarded a grant from The SCAN Foundation to write three Technical Assistance Briefs on Employer and Self-Employed Markets for Long-Term Care Insurance. The SCAN Foundation is dedicated to creating a society in which seniors receive medical treatment and human services that are integrated in the setting most appropriate to their needs. Please visit The SCAN Foundation’s website for more details.
PMRG Presentation
David Forbes, PhD, has been selected to present “Non-Verbal Motivational Mapping: Emotive Drivers Research across Language Barriers” at the PMRG Institute, October 16-18, 2011 in Jersey City. More details to come.
Upcoming Presentation at October PMRG Institute
Dr. Jeremy Pincus will present “Thinking Globally While Acting Locally: Increasing the ROI for Your Next Global Research Initiative” at the 2010 October PMRG Institute Conference in Boston. This session will address some of the persistent challenges and best practices for managing multi-country and multi-market research, with emphasis on segmentation.
MINDSIGHT® WEBINAR PRESENTATION
David Forbes, President and Founder of Forbes Consulting Group, hosted a webinar on July 13TH to explain MindSight®, a breakthrough market research tool Forbes uses to uncover emotional motivations. David described the theory behind the tool, the method, and case study applications. Contact us for more information or if you would like to register for an upcoming session in September.
