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Category Archives: In The Press
David Forbes Wins ARF Great Mind Award
Dr. David Forbes received an ARF Innovation award certificate Wednesday night, 3/28, at the 2012 ARF Re:Think Conference in New York. This award recognizes development of the most innovative research ideas.
Every year, the ARF celebrates outstanding research minds in the industry with Great Minds Awards. “It is an honor to win this award,” said David Forbes, CEO of Forbes Consulting. “This recognition reinforces the need to push the envelope in market research – to recognize that emotions are critical motivators and yet rarely researched.”
David Forbes won this prestigious award for developing MindSight®, a proprietary applied neuroscience technique that delivers authentic insights from the emotional brain by tapping the subconscious emotions driving consumer behavior.
MindSight® at ARF Re:think 2012
Forbes Consulting will be at ARF Re:think 2012 in NYC soon and we hope you will too. We’d love to share our latest product innovation, MindSight®, with you. Stop by Booth #502 where we will be running demos for you to see how the technique allows you to read the mind of your most important prospects.
We will also be raffling off a Kindle Fire and custom case, so come say Hello.
What is MindSight®?
Mindsight® talks to the emotional mind to get beyond all of the self-presentation and rationalization of traditional Q&A research. In projects ranging in-depth interviews to surveys with thousands of globally dispersed respondents, MindSight® research technology delivers revolutionary emotional insights that are fast and affordable. MindSight® even deploys on mobile devices to enable research at the shelf and in the moment.
If you’re like to learn more about MindSight®, read the MindSight® section of our blog or contact Rebecca Schmidt at 781-863-5000 x133.
Live Podcast: The Importance of Emotion in Evaluating Product Promotion: Insight Into Physicians Minds
Ever wonder how to measure physicians’ emotions? Our very own Jeremy Pincus will be on a Pharma Marketing Talk™ live podcast on Wednesday, March 7, 2012 * 2:00 PM to explain how. We hope you’ll join in.
The Importance of Emotion in Evaluating Product Promotion: Insight Into Physicians Minds
A conversation with Dr. Jeremy Pincus, Principal and Quantitative Team Leader, Forbes Consulting, about the importance of measuring physicians’ emotions when evaluating product promotions. We talk about his company’s proprietary MindSight Emotional Assessment, which is a new way to gather data directly from the emotional brain by “talking in pictures.”
Airs LIVE on (Eastern US). Click here for more information and instructions for listening LIVE or to the audio podcast archive.
ARE YOU READY FOR SOME FOOTBALL?!!!!
With Superbowl XLVI craziness all around us, it may not come as a surprise that football is America’s favorite sport. Passion for watching the game is at an all time high – 36% of adults say professional football is their favorite sport. Compare that to baseball, in second place with only 13% of adults saying it was their favorite. Check out additional facts here.
Will you be watching the New England Patriots take on the New York Giants on February 5th? I know I will!
Forbes on Holiday Overspending in USA Today
Forbes’ President David Forbes is quoted in USA Today discussing motivations for overspending derived from MindSight analysis:
“People typically overspend because they feel insecure, incompetent, powerless or disrespected,” says Forbes, founder of Forbes Consulting. “Purchases can make people feel more self-confident and in control. Some believe others will think more of them the more they spend.”
The problem with overspending is that the emotional boost that assuages feelings of insecurity, powerlessness, etc. is fleeting, whereas credit card debt can be very long-lasting!
Do Video Games Make Kids Violent?
By Ric Dube
In a roundup of psychiatric research on the topic, TIME magazine declared this month that “video games don’t make kids violent.” Somebody is bound to take issue with that.
Similar to the question of whether wine is good or bad for the blood, expert opinions on this issue are batted back and forth in a perpetual game of research tether ball by sides never satisfied with results.
It’s asking a lot to prove that video games make kids violent because popular culture is a chicken-and-egg combination of attitudes and commerce. It may be more revealing (or at least amusing) simply to note certain social attitudes that have dovetailed with video game culture.
A healthy side-effect to playing video games?
A year after the release of “Phylo,” thousands of online gamers have helped solve DNA-sequenced puzzles to help research on the genetic foundation of diseases such as Alzheimer’s, cancer and diabetes. A new version of the game for tablet computers was released recently. Perhaps playing video games is not such a waste of time after all.
Start Spreadin’ the News
“We’re gonna make a brand new start of it, And if we can make it here, We can make it anywhere…” MindSight’s® official launch was posted for all to see in the bright lights of Time Square. We think it’s “…the king of the hill and the cream of the crop” and we’re very excited to share this ground breaking neuromarketing tool with world. There is no better place to start than old New York, New York.
Dr. Jeremy Pincus Named Recipient of PMRG’s Prestigious “Marketing Researcher of the Year” Award
We are proud to share that company Principal Dr. Jeremy Pincus was honored with the coveted “Marketing Researcher of the Year” Award by the Pharmaceutical Marketing Research Group (PMRG) at the institute’s Fifth Annual Meeting being held this week in Jersey City, New Jersey. Pincus was presented with the award during the Awards’ Ceremony and Dinner Monday evening. Recipients must demonstrate leadership, business impact, research innovation and commitment to healthcare market research to be considered for the award. Congratulations!
Dr. Jeremy Pincus receiving award from PMRG President, Colleen Foley
PMRG Award 2011
Jeremy Pincus, Principal and Quantitative Team Leader, was just announced as PMRG’s Marketing Researcher of the Year. His hard work throughout the industry has lead to this high honor, and we’re excited to share the news. Congratulations!
