Dr. Forbes holds a Ph.D. in Clinical and Cognitive Psychology from Clark University. Since 1982, Dr. Forbes has built the Forbes Consulting Group into a major resource for psychological consumer insight and strategic business planning that serves scores of major corporations domestically and internationally. As president and lead consultant at the Forbes Group, Dr. Forbes directs major market analysis initiatives through all phases from research through business implementation. His extensive experience in clinical qualitative research as well as quantitative methods provides strategic continuity for Forbes' clients as they move from learning to opportunity. Dr. Forbes' services as a consultant to senior executives are especially valued by a score of key clients ranging across a dozen industry sectors. Consultation to the advertising industry – leveraging twenty years of Forbes Group experience – is another focus of his practice.

Mr. Paul completed his undergraduate and graduate work in
the fields of social and developmental psychology at Boston University and Brandeis University, respectively. He has been with the Forbes Group since its inception in 1985. He has provided clients with the highest level of market research and consulting services including focus group moderation, concept and positioning development, and quantitative research design. Mr. Paul's experience over the past 20+ years has focused most strongly in the pharmaceutical, packaged goods and financial services industries.

Ms. Azoulay is the Managing Director of Forbes Consulting Group. She joined the company in 1999 as a Senior Project Manager and later as a Team Leader, where she managed teams across a wide range of quantitative projects. In her current role, Jessica oversees both the quantitative and qualitative operations, ensuring delivery of top notch products and unparalleled service. She has over 16 years of marketing research experience, serving a variety of research positions at major market research consulting firms and financial service organizations. Ms. Azoulay holds a BS in Social Psychology from Union College, with a concentration in organizational behavior.