Mr. Paul completed his undergraduate and graduate work in
the fields of social and developmental psychology at Boston University and Brandeis University, respectively. He has been with the Forbes Group since its inception in 1985. He has provided clients with the highest level of market research and consulting services including focus group moderation, concept and positioning development, and quantitative research design. Mr. Paul's experience over the past 20+ years has focused most strongly in the packaged goods and financial services industries.

Gar Roper received his doctoral training in psychology at Columbia University, and has been an independent consultant to business since 1970. Dr. Roper specializes in consumer motivation analysis, taking his clients to deeper levels of understanding, and applying these insights to more profoundly impactful business and marketing strategies. Dr. Roper's depth of expertise extends to the pharmaceuticals, packaged goods, restaurant and entertainment industries. In addition, Gar has extensive experience working with children and teens as well as parent/child pairs and family groups. He has written a number of books and articles on child behavior and marketing to children.

Dr. Roper's services are in great demand whenever business managers seek to "get below the surface" of everyday marketplace analysis. Key clients include major agencies such as Jordan McGrath Case and Partners, Grey Advertising, and the Communique Group, as well as industry clients such as SmithKline Beecham, UpJohn, Procter and Gamble, Gatorade, Quaker Oats, Red Lobster, Wendy's International and General Mills.

In addition to providing traditional qualitative research insights of uncommon depth and sensitivity, Gar also serves clients through creative ideation and strategic planning facilitation. His key clients increasingly employ him as a consultant ? working on brand positioning, image marketing/management and organizational development.

Stacey McNally has been with the Forbes Consulting Group since 1994 and has been a Senior Moderator and Principal at the firm for the past eight years. Stacey holds an M.A. in Developmental and Educational Psychology from Boston College. Her education and experience in psychology allow her to establish an effortless rapport with respondents and skillfully uncover the key emotions, motivations and beliefs that result in optimal business decisions for clients.

Her experience covers the full spectrum of research objectives, including uncovering deep psychological insights, emotive drivers, brand equity assessment, product development, usability research, package design, concept development, advertising creative exploration, positioning and message testing. She also has expertise in ethnographic research - including developing and conducting creative observational and interviewing techniques in real life settings in order to uncover meaningful insights.

Stacey has extensive experience in a wide range of categories and specializes in pharmaceuticals, consumer packaged goods, and financial services. She has conducted research with a breadth and depth of segments including difficult respondent types (senior level executives, physicians - GPs and specialists, tech enthusiasts, young children, teens and couples) and sensitive topics (late stage breast cancer, major depressive disorder, heart disease and partner relationship dynamics.)

Key clients include Astrazeneca, Alexion Pharmaceuticals, Bank of America, Mars, Mass Mutual, Panasonic, Pepsico (Gatorade ®, Mountain Dew ®, Pepsi ®, Quaker ®), Schering Plough and Welch's.