Beyond Research as Usual

The Forbes Consulting Group is dedicated to providing clients with a superior level of psychological insight into their customers, recognizing that truly understanding a customer's deepest needs and wants is key to thrilling that customer.

Our contribution to your business knowledge base can span the range from a broad understanding of marketplace dynamics and identification of business opportunities, to developing product concepts, positionings and communications for realizing those opportunities, to monitoring the success of these initiatives in the marketplace. Forbes delivers business value through syndicated consortium initiatives, custom proprietary projects, and on-site fact-based business strategy consultation.


With our new MindSight® Technology, we leverage neuroscience to deliver authentic insights about the specific emotions that motivate your consumer in the real world. Our MindSight® technique is easy to implement - affordable, fast and globally scalable. And now MindSight® can be deployed on mobile phones for emotional insight in the moment of market opportunity

The professionals at the Forbes Group are extremely talented, highly educated and deeply experienced individuals. They are committed to functioning as partners to your research and marketing executives, bringing a unique understanding of the influences that lifestyle, taste, and values have on every purchase decision an individual makes, and every usage experience an individual has - whether at work or at home, for themselves, their families or businesses.

Please familiarize yourself with our company by exploring our website, and feel free to contact us to arrange a discussion with any number of past clients who we have helped in situations similar to yours.

Our record speaks for itself.

David Forbes, Ph.D. President

Forbes Consulting Group Mindsight Custom Market Research Qualitative Research Quantitative Research Focus Groups IDIs Psychological Insights Mindsight Research